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Webinar- Introduction to Google Analytics

Course Details

CEUs: 0.5

Non-Member Price: FREE

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Course Bundle

This course is part the following course bundle.

Sales and Marketing In the Stone Industry

Google Analytics is a great way to track the type of customers that come to a business’s website.  In this session, we will discuss Google Analytics and how a business can use this feature to track where customers come from, how long they stay, and what path they take as they navigate a website.

Learning Objectives:

At the close of this session, you will be able to:

  1. Identify where your internet traffic is coming from: Google, Facebook and multiple sources.
  2. Understand user behavior and how the user navigates your website.
  3. How to analyze user demographic.
  4. How to utilize Google Analytics data to increase website conversions.