This session explores the challenges and opportunities that currently exist in the hard surface industry. Prior to COVID-19, industry leaders had identified several key objectives that needed to be addressed in order to continue to grow and develop the market for hard surface products, including tile, natural stone, and wood flooring.  Examples include addressing marketing campaigns from competitive products, a lack of trained and qualified labor market, and recruitment pathways to bring more people into the industry. COVID-19 created new challenges for our industry, but many of the issues facing us before the pandemic remain.