Materials like natural stone, real wood, and tile have a certain allure, but they also face misconceptions related to maintenance and sustainability. Join us as we celebrate the benefits of choosing natural materials and dispel the myths surrounding natural building products that will re-energize your project’s connection to nature.

• Explore historical and modern uses of natural stone, wood, and tile that prove its longevity is achievable with proper installation and maintenance.
• Compare the performance data of natural vs artificial materials.
• Discuss the human connection to natural materials and how using them in design and architecture can create a sense of serenity and excitement.