Sales and Marketing In the Stone Industry
The Natural Stone Institute is committed to providing quality sales education for professionals in the stone industry. This course bundle corrdinates with our Sales in the Stone Industry Syllabus. To find a copy of the Sales in the Stone Industry Training Syllabus, Please Click Here!
T101: Geology of Natural Stone I- Introduction to Natural Stone
The geological makeup of stone is a major determining factor when specifying materials. This course will provide a geological overview of stone. Participants will learn about the history of stone, geological attributes to consider when specifying material, and how to verify stone classifications.
B140: Stone Sales I: Basic Sales and Marketing Measurements
This session is an introduction to sales techniques and measurements in the stone industry. Join us as we discuss demographic analysis, creating measurements, and using the data to increase sales. Come away from the session with a plan to create a measurable sales process.
B345: Remnants: A Pile of Opportunity
Is your stone yard filled with remnants from past jobs? Join us as we discuss remnant management. During this session, we will review how to reduce, recycle and reuse remnants. Come away with tips on to repurpose salvageable pieces while reducing waste cost for unusable pieces.
AD335: The Art of Specifying Natural Stone
There are many factors to consider when specifying materials for a project. Use this course to get the resources you need to help ensure the stone you choose meets the standards and design intent set for your application.
PR301: Natural Stone Institute Program- CEU Program Orientation
This is a ‘how to’ video featuring the Natural Stone Institute’s CEU Program. Members can enroll in the program so they can access turn-key presentations, present them to the architects and designers of their choice, and offer ceu credits. Once you finish watching, complete the exam in the final module and forward your certificate of completion to email@example.com.
B343: Adjusting Your Marketing Strategy in Times of Crisis
The COVID-19 pandemic has changed the way we do business in the stone industry. This course will explain best practices for connecting with customers during times of crisis and creating a plan for connecting with customers during the coming months.
B342: Social Media Marketing: An Interactive Discussion for Stone Professionals
Are you a marketing professional in the natural stone industry? Join this interactive discussion on social media marketing for the stone industry. Learn best practices from leaders in your field, ask questions, and share your own experiences on topics such as sourcing photos, efficiency tools, topic identification, and platform best practices.
B246: Fabricator and Installer Roundtable: Sales & Promotion During a Crisis
How has the COVID-19 pandemic changed the way you connect with customers? Join a panel of countertop fabricators and installers as they share ideas and best practices for connecting virtually, implementing new policies, and meeting changing expectations. Learn how you can increase sales and find new ways to promote your company and connect with your customers both in person and virtually.
B246: Natural Stone Distributor Roundtable: Sales & Promotion During a Crisis
How has the COVID-19 pandemic changed the way you connect with customers? Join a panel of natural stone slab and landscape distributors as they share ideas and best practices for connecting virtually, implementing new policies, and meeting changing expectations. Learn how you can increase sales and find new ways to promote your company and connect with your customers both in person and virtually.
B241: Selling Natural Stone: Building Your Company’s Sales Structure
Join the Natural Stone Institute and Stone World Magazine as we discuss creating a sales structure for your stone fabrication business. During the session, we will discuss the differences between residential, retail, and commercial sales and learn what safeguards should be in place when setting up your sales contracts. Come away with a plan to diversify your sales streams to ensure continued revenue.