Sales in the Stone Industry (Fabricators)
Non-Member Price: FREE
B140: Stone Sales I: Basic Sales and Marketing Measurements
This session is an introduction to sales techniques and measurements in the stone industry. Join us as we discuss demographic analysis, creating measurements, and using the data to increase sales. Come away from the session with a plan to create a measurable sales process.
B145: A Breakout Discussion on Selling Natural Stone
Are you a salesperson in the natural stone industry? Join this interactive discussion on selling stone to discuss common challenges in this field with your peers. Learn best practices from leaders in your field, ask questions, and share your own experiences on topics such as acquiring leads, sampling, product knowledge, understanding customer needs, dispelling online myths, and naming consistency.
B241: Selling Natural Stone: Building Your Company’s Sales Structure
Join the Natural Stone Institute and Stone World Magazine as we discuss creating a sales structure for your stone fabrication business. During the session, we will discuss the differences between residential, retail, and commercial sales and learn what safeguards should be in place when setting up your sales contracts. Come away with a plan to diversify your sales streams to ensure continued revenue.
B246: Fabricator and Installer Roundtable: Sales & Promotion During a Crisis
How has the COVID-19 pandemic changed the way you connect with customers? Join a panel of countertop fabricators and installers as they share ideas and best practices for connecting virtually, implementing new policies, and meeting changing expectations. Learn how you can increase sales and find new ways to promote your company and connect with your customers both in person and virtually.
B342: Social Media Marketing: An Interactive Discussion for Stone Professionals
Are you a marketing professional in the natural stone industry? Join this interactive discussion on social media marketing for the stone industry. Learn best practices from leaders in your field, ask questions, and share your own experiences on topics such as sourcing photos, efficiency tools, topic identification, and platform best practices.
B343: Adjusting Your Marketing Strategy in Times of Crisis
The COVID-19 pandemic has changed the way we do business in the stone industry. This course will explain best practices for connecting with customers during times of crisis and creating a plan for connecting with customers during the coming months.
B345: Remnants: A Pile of Opportunity
Is your stone yard filled with remnants from past jobs? Join us as we discuss remnant management. During this session, we will review how to reduce, recycle and reuse remnants. Come away with tips on to repurpose salvageable pieces while reducing waste cost for unusable pieces.